So many people are interested in starting a podcast. It’s both harder and easier to create one than you may think. In this episode, Allie and Michelle recount all the things you may want to do and consider before launching your show.
Episode Transcript
Allie Nimmons:
Welcome to the Underrepresented in Tech Podcast, hosted by Michelle Frechette and Allie Nimmons. Underrepresented in Tech is a free database built with the goal of helping people find new opportunities in WordPress and tech overall.
Michelle Frechette:
Happy birthday, Allie.
Allie Nimmons:
Thank you. My birthday’s not for another few days, but I appreciate that. Thank you.
Michelle Frechette:
You’re welcome. So you thought I was going to say, “Hi Allie.” And you were going to say, “Hi, Michelle.” But I changed it up on you last second.
Allie Nimmons:
You tricked me.
Michelle Frechette:
I did, I did. Happy birthday. Early, I know-
Allie Nimmons:
Thank you.
Michelle Frechette:
… but still.
Allie Nimmons:
It’s a big one.
Michelle Frechette:
Very exciting.
Allie Nimmons:
It’s the three oh. I’m very excited to be 30.
Michelle Frechette:
You and my daughter are so close in so many ways. You’re literally just like four months apart in age too. So, I know. It’s so cool. Hopefully, you’ll get to see her when she comes down to Austin this fall.
Allie Nimmons:
Absolutely. I’m looking forward to that. All right. What are we talking about today, Michelle?
Michelle Frechette:
Well, you had a great idea of talking about how to start a podcast. And I think that’s a great one, especially since it can seem insurmountable. It can seem like one of those things that, oh, someday or when I have enough X, Y, Z. But yeah, it can be easier… It can be expensive. It doesn’t have to be expensive. I think one of the most expensive parts of it is finding time and finding time in your schedule, and then figuring out if you can monetize it and those kinds of things. But let’s kind of get into it. Let’s talk about why you might want to have a podcast and what to do with it and how to get started.
Allie Nimmons:
Yeah, absolutely. I think too, a lot of people, particularly, we like to try to focus our conversations at underrepresented people. I think a lot of people also think, “Well, I’d like to start a podcast.”, but maybe that imposter syndrome comes in and you think, “Oh, I don’t have anything to say. I don’t have anything to talk about.” You totally do. Right? I think one of the hardest parts is finding the idea and figuring out what you’re going to talk about. But once you have that down, it’s really just a matter, like you said, of determining how frequently you’re going to record, how frequently you’re going to post.
Allie Nimmons:
So for example, in my mind, there’s two different methods. There’s the way we do it, which is where we sit down and we record together. And then within the next, sometimes same day, sometimes a couple days late, depending on what my schedule is like, I’ll go ahead and upload the episode. So, we do it weekly.
Allie Nimmons:
My podcast that I just started with Master WP, we record in batches. So we go on a month to month schedule, so we record four episodes. We get them all edited and patched up. And then we schedule them to go out over the next month.
Allie Nimmons:
And it really depends on what works for you and what your subject matter is. We like to try to talk about things on this show that are relevant to what’s going on in WordPress, right now. And so, it behooves us to just kind of go in the moment and not pre-plan the content. But I find that if you’re starting a podcast, it’s really useful to say, “Okay, what are my first four episodes going to be about?” And you build kind of that little body of content to begin with and get the ball rolling so that you can start pushing things out.
Allie Nimmons:
I mean, I would love for us to be able to adopt that at some point in the future. I love always having a couple of episodes in the can, as they say, so that, you want to take a week off, you get behind, you always have something to fall back on. But it really can be as casual as, “All right, I’m going to sit down and record something and then upload it.” It doesn’t have to be a huge, crazy, gigantic production.
Allie Nimmons:
I think there’s also kind of the concept of guests or no guests. I prefer personally, podcasts that don’t purely rely on having guests, because I like kind of that parasocial relationship you build with the host. There’s a handful of podcasts that I listen to religiously, like NPR Podcasts and stuff like that, where it’s like, I listen partly for the people who host the podcast.
Michelle Frechette:
Mm-hmm (affirmative). Yeah.
Allie Nimmons:
And I like hearing from them. But that’s not the only way to do it. You can totally have… Like your WP Coffee Talks Podcast is a guest-based podcast, and there’s so much value in that. And it really depends on who you’re trying to speak to, who your audience is, and what they want.
Michelle Frechette:
Exactly. Exactly. And it also depends on, what is your topic? Right? So, if your topic… Like for WP Coffee Talk, it’s literally to introduce people from around the world to other WordPresses around the world, so that format works really, really well. As a matter of fact, you were my first guest, ever. [inaudible 00:05:16]. But then if you’re looking… There’s dev podcasts where it’s literally about development, and maybe it’s one host or two. And occasionally they have a guest on to talk about something in particular, but they just kind of dig into their different topics every week.
Michelle Frechette:
And then there’s the podcasts that are super focused on current events and things like that, like you and I do primarily through here. I mean, I think we say that, right? So, we are focused on current events, but also in a way that it’s timeless. So if in a year you want to listen to our podcast about what to get out of WordCamp EU, it’s not like, “Oh, well. Gosh, that was last year. Nothing is relevant.”
Allie Nimmons:
Not relevant. Yeah.
Michelle Frechette:
… because it’s still relevant. So, we do try to make sure that things that we talk about are also timely that way.
Allie Nimmons:
Yeah. I’ve had people ask me, “Well, what do I need technically, like what equipment do I need and software do I need?” And my recommendation… I mean, you’re going to get different advice from different podcasters, right? My recommendation is, put your money in your microphone, which is rich coming from me right now, because I’m speaking into my Apple iPhone headset thingy, because I’m traveling [inaudible 00:06:37]. I don’t have my good microphone.
Michelle Frechette:
I also do not have my microphone plugged in. I am working from my home office and it’s still in my suitcase to be unpacked from when I was in Tennessee.
Allie Nimmons:
Yeah. But from my experience and anecdotally, people want to listen to something that sounds really good, especially when you’re first trying to make that impression. Right? We are almost 60 episodes in, I think we’ve made the impression that we are going to make with folks. And I don’t sweat it on this podcast so much as far as having it sound perfect. The Press the Issue Podcast, we’re putting more of an emphasis on how it sounds and having it be pixel perfect, in terms of that.
Allie Nimmons:
So, I think if you’re going to sink your money into something, get a really good microphone. I don’t think that you need to invest in fancy editing software. You can literally slap an introduction and an outro, sandwich the episode between those things in iMovie or whatever it is that you’re using. And that is a hundred percent sufficient for editing. I mean, if you’re trying to go… We’re talking about a beginner podcast, so if you’re trying to go to this NPR level style thing where you have all of these effects and music and transitions, yeah, you might want to invest in something a little more heavy duty.
Allie Nimmons:
But if you’re trying to kind of aim for what you and I do here, which is a very basic operation. Yeah, when I sit down to edit, I have those two locked groups of files, the intro music and my little intro, my voice, and same for the outro. Those are locked in and then I just pop the middle in there, trim the beginnings and ends, make sure it sounds nice, and upload it.
Michelle Frechette:
Yeah. And honestly, and if you’re not using, I don’t know why you wouldn’t be, but if you’re not using Apple products, Audacity, which I actually use for all my podcast stuff, Audacity is free. And it’s super robust software to be able to just edit, add sounds, anything you need to do. You could edit out breaths and things like that. So when I’ve actually done recording for voiceovers and things like that, when I was… I can’t remember what the group is, where you can apply to be… It’s like a Fiverr, but it’s for people who do voice work. And so I wanted to do a sample, right? So I did a sample stuff. And you can go in and you can edit out breaths and you can edit out long pauses. And Audacity is really good for that kind of stuff, and it’s free. And it’s great.
Michelle Frechette:
I also would recommend that regardless of the quality of them that you record with headphones on, or at earbuds, so that you can keep out any other computer noises, first of all. And so that you get kind of a better idea of what things are going to sound like for you too.
Allie Nimmons:
Absolutely.
Michelle Frechette:
But I think that’s a really…
Allie Nimmons:
Yeah, that’s really good advice as well. I think that there’s so many things to do with a podcast in terms of… I don’t think… I mean, not to say it’s not good enough. I don’t think it’s good enough to just post an episode and leave it at that. On our website, we post each episode with its transcript in WordPress as a blog, essentially, as posts. And I mean, it’s one of the easier ways to build blog content. We now have 50 blog posts on our website and if you’re looking at it from an SEO perspective, that’s super, super valuable.
Allie Nimmons:
So, if you have a company or a business and you’re starting a podcast, make sure that you are not only getting those transcripts because you need transcripts, non-negotiable. That you’re getting those transcripts, but then that you are uploading optimized posts to your website with that podcast, so that you can get some SEO power in there. And it’s also just easier, I think, to share an episode if it’s in a blog post, than to use a lot of host tool. So, we use Castos for hosting and they do give us a kind of automatically generated URL, which is very useful and handy. But I much prefer to direct people to our site than to Castos.
Michelle Frechette:
Yeah. And if you… in the spirit of… I mean, I 100% recommend Castos. I love their product. It is not a free product. Do they have a free version at all?
Allie Nimmons:
I believe they do have a free version, actually.
Michelle Frechette:
Okay. So if they have a free version, go with that. There are other free ways to do it.
Allie Nimmons:
Oh no, I lied. Their starter package, the lowest package is $20 a month, which, honestly-
Michelle Frechette:
Okay.
Allie Nimmons:
… worth it. So worth it, unlimited-
Michelle Frechette:
Yeah, absolutely.
Allie Nimmons:
… podcasts, unlimited episodes. You get analytics, you can have private subscribers, and up to 20,000 downloads per month. So, yeah. If you’re just starting out, that is a really, really great option.
Michelle Frechette:
If however, you do absolutely need to go free to start with, because for some people, their budget is zero to get started, I would recommend anchor.fm because it is also completely free to use. You don’t get all of the analytics and things like that, that you would get with Castos. So if you could afford it, absolutely go that direction. But there are free ways to get started, for sure.
Allie Nimmons:
Absolutely.
Michelle Frechette:
I also recommend having a website. So, there are podcasts that don’t have their own websites and they simply rely on Apple Podcast and Podbean, and Spotify and all the different places you could aggregate out to, or aggregate out to. That’s the wrong way to say that, that you can push that to, for people to hear you. But you are not getting SEO that way. You are not getting any direct hits. And you don’t have as much control over the experience of your listeners, as if you are have… if you do have your own website, you can provide show notes, you can provide all of the transcripts and images and things that you want around your podcast, and any project associated with it. So for us, obviously, we had the site before we thought-
Allie Nimmons:
First, yeah.
Michelle Frechette:
… “Oh, let’s do a podcast.”
Michelle Frechette:
And that’s… We don’t talk about it in every single episode, but go to underrepresentedintech.com and look at our databases. It’s sweet. And it’s got a lot of good people in it. But yeah, have a website that you can control all of those things.
Michelle Frechette:
There are some really great free things out in the world, right? I love that there’re these things like Beacon and Linktree and whatever. But just remember that when you sign up for linktree.com/yourname or whatever it is, that they’re getting all of the traffic. Right?
Allie Nimmons:
Mm-hmm (affirmative).
Michelle Frechette:
So when you build your own, like I have meetmichelle.online, and I use that like a Linktree, because it is. It’s a bunch of links to get to me. You are controlling the entire narrative. And if something like Linktree decides that they don’t exist anymore, you’ve lost any links like that. So, the same is true for your podcast. Control that, get a… think of whatever your name is for your podcast and buy the URL that goes with it.
Allie Nimmons:
Yeah, absolutely. I just wanted to share something that I didn’t know when I first started podcasting. So something called, an episode zero, which that will be the very first episode that you publish. And typically it should kind of act as a trailer or a teaser or an introduction to the show. It doesn’t have to be long. A lot of them are just 60 seconds or just a minute or so. But those are super important, A, to give you practice of, “Okay, what does my mic sound like? How am I going to be… Where in my house or in my office should I go to record this to make it sound great?” Right? You have an opportunity to practice.
Allie Nimmons:
And when you do set up your podcast with something like Castos, you have to connect to the distribution channels, which is like Apple Podcasts, Google Podcasts, Spotify, all those places where people go to listen to the podcasts. And you have to submit your RSS feed to those places. They will not accept you, if you don’t have any episodes yet. So the episode zero being in there, they can look and say, “Okay, you have at least one episode.” They’re not going to care about the content or how long it is or anything like that. They just want to see that there’s something there that they can connect to.
Allie Nimmons:
And that approval process can take… I mean, I launched a podcast last year where the process to get Apple to approve our podcast took about a week. So, it’s a good idea to create that episode zero, submit it to those channels well before you intend on actually launching your first episode and promoting it out in the world. Because you can upload that episode zero, have it be approved, and your podcast can sit there for a while. Most people are not going to find it because it’s basically empty. And then once you’re ready to start putting episodes in there, you can go ahead and do them and start pushing that out.
Allie Nimmons:
But that’s a really, really important part of the process early on, that I feel like when I learned about that, it was like, “Oh, we have to now launch later than I thought, because we have to go through this process that I didn’t anticipate.” So yeah, episode zero should be the first thing that you focus on when you’re actually ready to start creating that content.
Michelle Frechette:
Yeah. That’s a really good idea. I would also say that, get your marketing stuff together, get your media kit together. Have a good logo. Develop your logo, develop your tagline, have your reason for being, whether you call it mission statement, a vision statement, whatever you call it, have that out there. Make sure that people, when they do find you, understand what it is you’re trying to do. because you might not be obvious in one or two episodes. Right? And so, make sure people have an understanding.
Michelle Frechette:
And if you are looking for guests, make it easy for people to find out how to be a guest. And similarly, if you are looking to be on a podcast, that is a category by the way, on our database. So if you’re looking for podcast guests, you can look that… If you want to be a podcast guest, you can also be in our database that way. But if you’re looking to be on a podcast, never, ever get on a podcast where they charge you to be a guest.
Allie Nimmons:
Not at all. That’s not a thing.
Michelle Frechette:
Uh-huh (affirmative).
Allie Nimmons:
That is a scam.
Michelle Frechette:
You should not have to pay to be somebody else’s contact. So, don’t fall for that.
Allie Nimmons:
If anything, they should be paying you. I mean, it’s very normal.
Michelle Frechette:
Most of us don’t have that budget.
Allie Nimmons:
It’s very normal to… I’ve had people ask me, “Oh, this person asked me to be on their podcast, but for free. Is that a thing?” Yes. It’s totally a thing where people will ask for the exposure, for the basically free promotion that you get as a guest to your things. Yes, it’s totally normal to go on a podcast for free. It’s great to be paid to though. That is awesome.
Michelle Frechette:
Yeah, for sure.
Allie Nimmons:
But as a guest.
Michelle Frechette:
[inaudible 00:18:17] hasn’t happened for me yet.
Allie Nimmons:
Yeah, me either. You, as a guest, should never, ever, ever pay, yeah, to be someone else’s content. I mean, I’ve had people try to get me to pay to be a speaker at a conference. And I was like, “You are-“
Michelle Frechette:
Yeah.
Allie Nimmons:
“… ridiculous.”
Michelle Frechette:
Smoking the drapes, as my dad used to say. My uncle reminded me of that phrase he used to say this weekend and that made me laugh.
Allie Nimmons:
That’s [inaudible 00:18:47].
Michelle Frechette:
Absolutely. And I forgot the other thing I was going to say, because I distracted myself but-
Allie Nimmons:
Oh, that’s okay.
Michelle Frechette:
But yeah, absolutely. To be a guest, it should be an honor. It shouldn’t be something that you are required to expend anything other than time and talent and knowledge to be a part of. So, absolutely. Make sure that you are not being taken advantage that way.
Allie Nimmons:
I’d say too, if you are hosting a podcast where you’re going to have guests, make sure that you, as soon as you can, as soon as you have it, provide them with a link to the Zoom or wherever it is that they have to go to be interviewed. Provide them with any of the questions that you might ask them. I mean, when we have guests here, we usually don’t have questions prepared ahead of time because we have a more conversational style. But you might want to have more of an interview, so it’s always a good idea to send them the questions ahead of time. People really appreciate that. And then make sure to follow up with them. As soon as that episode is out, provide them with a link to the episode. Say, thank you, blah, blah, blah, blah, blah.
Michelle Frechette:
Please share on your social.
Allie Nimmons:
Yeah. Lots of communication. It sucks to be a guest on a podcast and not know what you’re supposed to do or where you’re supposed to go, or feel like, “Is this still happening? Did you forget?” Consistent communication. And on the flip side, as a guest on a podcast, show up early.
Michelle Frechette:
Yes.
Allie Nimmons:
Early is on time, on time is late. That’s what my mom would always say. Show up early to the call. I always appreciate if a guest, and I try to do this as a guest myself, listen to one or two previous episodes so that you kind of know what to expect. And you understand the tone, you understand the length, you are familiar with the questions, if they’ve provided them to you. What other advice do you have for guests? There was another one [inaudible 00:20:50].
Michelle Frechette:
So, one of the other things… The one that I forgot and remembered again is, so on my intake form, I do put something on there that says, “The episode will be published at my discretion and may not be published at all.” And that is because you may come onto my podcast and decide that you are going to use it as a giant commercial. And I am not here to… I absolutely will talk to you about your product. And I want that to be part of the conversation, but I am not here as an infomercial for you. My name is not Ron Popeil, and I do not have the Ginsu knife set for you. So, yeah. So, I make sure that people understand. I had one guest who… So at WP Coffee Tech, I don’t edit. I add bumpers at the front and the end, but I do not edit our conversation at all because it’s a [inaudible 00:21:44]
Allie Nimmons:
Same for the show.
Michelle Frechette:
Yeah. You don’t go back to a conversation you had at a coffee shop and you can’t remove parts of that conversation. But I had one guest who took phone calls in the middle, who got up and went out and yelled at his kids. And I was like, “No, I can’t use that because it’s going to make me look bad and it’s going to make you look terrible.”
Allie Nimmons:
Yeah. And I mean, nobody wants to listen to that.
Michelle Frechette:
No. [inaudible 00:22:09].
Allie Nimmons:
As a listener, I would turn that off immediately. Right? I feel like it should go without saying, but I guess we have to say, if you’re going to be on a podcast, do not do it if you can’t exercise control over your environment. If you’re in a-
Michelle Frechette:
That’s great advice.
Allie Nimmons:
… position at the moment where… Because sometimes life happens, right? If you know, hey, my kid is homesick today. I’m dog sitting. I have all of these things in my house today that I can’t control that are going to be causing me noises and distractions, it’s not a good day for you to be doing this.
Michelle Frechette:
Exactly.
Allie Nimmons:
Most hosts will understand and reschedule or something like that. Silence your notifications, silence your phone. Take it seriously, because it’s so rude. And that instance, it sucks that you had that guest that was being disrespectful of your time. What a waste of your time. That’s just unusable, completely unusable content. We have a very casual style on this show, so once or twice on this show, I think my phone might have pinged or little things might happen and it’s not that big of a deal because of the tone that you and I have said.
Michelle Frechette:
Right. Right.
Allie Nimmons:
There are other shows that you want it to have that very polished sound and feel. And having those distractions is not cool. So as a guest, assume that this is the highest production value ever, and treat it like that.
Michelle Frechette:
Right. Exactly.
Allie Nimmons:
One thing I’ll also say too, one thing that frustrates me sometimes about having a guest is, when a guest… you ask a guest a question and they’re like, “Oh yeah, totally.” And one word or one sentence answers. I mean, you don’t have to go on and on and on and on. But if you’ve been asked to be a guest, speak, talk. It’s usually-
Michelle Frechette:
But you know-
Allie Nimmons:
… preferable to give a little bit more information and allow the host to cut it back, than to not engage and just have an episode full of dead air.
Michelle Frechette:
Yeah. But as a podcast host, also make sure you’re not asking yes or no questions. Ask open ended questions that inspire conversation. And do your homework. Both you and your guests, whether you’re hosting or a guest, do your homework in advance. So, learn about the podcast you’re going to be on. If you’re a guest, listen to a few episodes. Read over the website, learn about your host because, yes, usually it’s an interview style, but most people want to listen to an interview where there’s back and forth, where it doesn’t just question, answer, question, answer, question, answer. Some of my best conversations on WP Coffee Talk are where the guests also engaged and asked me… Matt Mullenweg asked me, “Well, let me ask you the same question, Michelle.” And wanted to know what I had to say about a question that I asked him.
Michelle Frechette:
So, those are great, great guests. But the same is true of the host. Right? So if somebody’s applied to be on your show or you’ve asked someone to be on your show, make sure you’re looking at their Twitter account, make sure you’re looking at their website. Learn what you need to know to ask the right kinds of questions so that you’re not both misfiring on the question and answer of those kinds of things, because it’ll make for a much more robust conversation.
Michelle Frechette:
And I will say, so my process for WP Coffee Talk is, I have a form that says, “Hey, I want to be on the show.” People can fill it out. I will vet those because everybody gets spam, right? So, I don’t want to automatically give people a calendar and have my calendar filling up with spam. So, I’ll vet that person and I’ll respond with some aText that I have that says, “Hey, looking forward to having you on the show. Here’s a website, it’s wpcoffeetalk.com/secretwebsitepage.”, that I send out to people. And on it, it’s got the calendar, so you can book onto my show, and all of the questions you’re going to be asked in advance, because I ask everybody the same set of questions.
Michelle Frechette:
You would be surprised, even after two years, how many people come on the show and they think they’re going to just start talking about X, Y, Z. And before we start recording, I say, “Did you have an opportunity to look the questions over before the show?” And they’re like, “Oh, what questions?” Okay, that tells me two things. Number one, you didn’t what I sent you. And number two, you’ve never listened to my podcast, because [inaudible 00:26:48] there’s over a hundred episodes with the exact same set of questions for every person. So, make sure that you don’t come across as insensitive and only out for yourself by not having done half an hour’s worth of work before you are a guest on a podcast.
Allie Nimmons:
Absolutely. Whew. We just gave a lot of-
Michelle Frechette:
A lot of stuff.
Allie Nimmons:
… information. Yeah.
Michelle Frechette:
And the thing is, we got more. So if you do have questions, ping us, ask us. We say this every week, we want you to talk to us on Twitter. We love conversation. So engage with us, ask us questions, or even DM us. We’re happy to give some advice and tell you what works. And I’ll tell you my foibles. I’ll tell you the stuff I really screwed up on too. I don’t mind that.
Allie Nimmons:
Same.
Michelle Frechette:
But yeah, we want to be able to be a good resource for you.
Allie Nimmons:
Yeah. We can do a part two or Q and A, if people have other questions, comments, concerns. I will say my go-to person for podcasting is Joe Casabona. You can find him on Twitter. He is like the-
Michelle Frechette:
He’s got some great classes.
Allie Nimmons:
Yeah. The WordPress podcast dude. He knows so much, he has so much good information, and he loves teaching people about how to do this. I mean, I remember going to him when I was first kind of starting this kind of stuff, being like, “What kind of microphone should I get? What editing software should I…” I had all of these questions and he was like, “You don’t need all that stuff.” Most of what I know about podcasting, I’ve learned, I’d say most of it on the job, and then everything else from Joe.
Michelle Frechette:
Yep. Exactly. But just like I have always advised people when I do blog coaching, don’t just start a blog and think you’re going to write every week and know exactly what you’re going to write. Most people that start a blog get three posts in and abandon it, unless they really think it through in advance. Most people that start a podcast get four or five episodes in and then they abandon it, because they don’t know what to do next. And they don’t have that momentum.
Michelle Frechette:
So, make sure that you plan ahead so that you don’t fail or stumble or stall out. And if you do end up in a place where you’ve got three or four episodes and you don’t know where to go to next, ask us. We’re happy to give you some advice and help you find that new direction. Post about it on Twitter, tag us, ask other people who are podcasting. And most people love to tell you advice. I love giving my advice, how about you, Allie? I think it’s always fun.
Allie Nimmons:
I think it’s so fun. Yeah. I think one of the best pieces of advice I’ve gotten is, don’t do it just to do it. A lot of people are like… Starting a podcast is so trendy right now, and honestly I never get sick and tired of doing this podcast because I love talking to you. This is an excuse for us to sit and talk together and give information that we feel is helpful. Right? So, I just looked up the numbers. We get on average, about 40 listens per episode, which, in the grand scheme of things, is not very much. I think for a WordPress podcast, maybe that might be pretty good. But we’re not this big, viral blah, blah, blah podcast, 60 episodes in. We’re still bitty, bitty. But it’s fun. Right?
Allie Nimmons:
Me seeing that number doesn’t make me feel like, “Oh, nobody’s listening. Maybe we should stop.” And I have felt that way about other podcasts before, because I wasn’t as passionate about just having the conversation for the sake of the conversation. So it is very easy to get discouraged, if you are not in it for the passion and the fun of it. If you’re just doing it to be like, “Oh, well this is a good business move or this will get me more traffic.”, you’re probably going to get discouraged and get sick of it.
Michelle Frechette:
Yeah. I agree. Yeah.
Allie Nimmons:
[inaudible 00:30:45] be realistic.
Michelle Frechette:
You definitely have to have your heart in it. Absolutely.
Allie Nimmons:
Yeah. And it helps honestly, to have a cohost or another person with you that you can split the load with. I love the fact that last week you were dealing with life stuff, you couldn’t be on the show. I can pick up the slack and go find a guest and so we can still have an episode. If it’s all on you, that is a lot of pressure to maintain that consistency. So it’s a really good idea to have a cohost, or even if it’s just kind of like a backup person where it’s like, hey, every couple of months maybe, or every couple of weeks, you’ll ask this other person to hop in and be a guest host for you, or something like that. Yeah, don’t make it harder on yourself than it has to be.
Michelle Frechette:
Agreed. Absolutely.
Allie Nimmons:
Cool.
Michelle Frechette:
Awesome. So again, if you have questions, let us know. Go to our database, underrepresentedintech.com. If you are a podcaster, you’re thinking about getting started as a podcaster and you think you might want guests, search our database there for people who want to be on podcasts. If you are listening and you are an underrepresented person and you think, “I want to be on podcasts.”, go put yourself in our database and make sure you check that box off. Because there are people… I will tell you, Joe has used our… he’s given us testimony. He’s used our database to find guests for the How I Built It Podcast, so it does work. People are looking there.
Allie Nimmons:
Absolutely. Cool, cool. All right. So, we’ll stop there. But yeah, that was a great episode. We gave a lot of information. I hope people found it helpful.
Michelle Frechette:
Absolutely.
Allie Nimmons:
And we’ll see you all next week.
Michelle Frechette:
And happy birthday, Allie.
Allie Nimmons:
Thanks, Michelle.
Michelle Frechette:
Bye.
Allie Nimmons:
Bye.
Allie Nimmons:
This episode was sponsored by the following companies, WP Wallet. WP Wallet is a free, simple, intelligent tool that helps WordPress professionals effortlessly manage all of their license keys and invoices for all sites and clients. Never forget a renewal, lose a license key, or miss out on a reimbursement again. Join WP Wallet for free today.
Allie Nimmons:
LearnDash. LearnDash is taking cutting edge e-learning methodology and infusing it into WordPress. More than just a plugin, LearnDash is trusted to power the learning programs for major universities, small to mid-size companies, startups, entrepreneurs, and bloggers worldwide.
Allie Nimmons:
If you’re interested in sponsoring an episode, using our database, or just want to say, “Hi.”, go to underrepresentedintech.com. See you next week.